Vol. 9 No. 2 (2021)

Dossiê Publicidade: lógicas do ontem, transformações do hoje e tendências do amanhã

Julho-Dezembro

Published: 2021-07-05

Editorial

Artigos

  • "It's tasty and it's good for you": the past that (re)enchants in advertising campaigns

    Mario Abel Bressan Júnior, Valdemir dos Santos Neto, Marina da Silva Barbosa
    DOI: https://doi.org/10.17058/rzm.v10i1.17065

  • In the early days of outvertising: a visual essay on the ‘prehistory’ of out-of-the-closet advertising

    Leo Mozdzenski
    DOI: https://doi.org/10.17058/rzm.v10i1.17044

  • Diversity during pandemic: intersectional notes on the #MarcasAliadas advertising in 2020

    Romão Matheus Neto, Arthur Monteiro Silva, Regiane Regina Ribeiro
    DOI: https://doi.org/10.17058/rzm.v10i1.17075

  • Fashion and advertising in transition: Lucas Leão's immersive exhibition Ion (2021)

    Roberto Tietzmann, Paula Regina Puhl
    DOI: https://doi.org/10.17058/rzm.v10i1.17079

  • Digital Influence and Advertising: theoretical-practical foundations of an instrumental hybridism

    José Maria Mendes Pereira Júnior
    DOI: https://doi.org/10.17058/rzm.v10i1.17066

  • Personas: transformations of advertising in the context of deep media

    Leandro Nunes
    DOI: https://doi.org/10.17058/rzm.v10i1.17048

  • The creative processes of an advertising agency in transformation: between the expansion of technique and the uncertainty of art

    Maria Cristina Dias Alves

  • Digital Report: Big Data Adding Value to Communication Agencies Business

    Hans Peder Behling, Marcelo Juchem, Eloara Dana Possamai
    DOI: https://doi.org/10.17058/rzm.v10i1.17072

  • Monitoring market demands in relation to the advertising and propaganda course graduates: the first steps of a proposal

    André Iribure Rodrigues, Eduardo Zilles Borba
    DOI: https://doi.org/10.17058/rzm.v10i1.17063

  • From local to translocal advertising in media communication

    John Willian Lopes, Maria do Socorro Furtado Veloso, Juciano de Sousa Lacerda
    DOI: https://doi.org/10.17058/rzm.v10i1.17022

  • Post-cause advertising: the power of advertising language

    Bruno Pompeu
    DOI: https://doi.org/10.17058/rzm.v10i1.17036

  • Crisis or coexistence? Advertiser’s narratives about the repercussions of public contestation to advertising

    Elisa Reinhardt Piedras, Enéias Brum
    DOI: https://doi.org/10.17058/rzm.v10i1.17073

  • Deconstructing the referencing of identity: boundless bodies from the perspective of singularity in advertising

    João Batista Nascimento dos Santos, Nísia Martins do Rosário
    DOI: https://doi.org/10.17058/rzm.v10i1.17060