The sign from the myth – a semiological analysis of magazine covers Men’s Health and G Magazine

Authors

  • Rodrigo Fontanari Pontifícia Universidade Católica de São Paulo

DOI:

https://doi.org/10.17058/signo.v40i68.4954

Keywords:

Semiology. Roland Barthes. Myth.

Abstract

This work’s main goal is to develop a reading of the verb-visual elements on the cover of the Brazilian male magazines Men’s Health and G Magazine From the theoretical model proposed by Roland Barthes in his book Mythologies. Despite being the later directed to a homosexual public and the former to a heterosexual one, it’s possible to note a rather similar structure on the cover of these publications. On both there’s a picture of a well built athletic man displaying his naked thorax and surrounded by headlines.

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Author Biography

  • Rodrigo Fontanari, Pontifícia Universidade Católica de São Paulo
    Pesquisador associado ao Réseau International Roland Barthes, Equipe Barthes do Institut des Textes et Manuscrits do CNRS. Doutor pelo Programa de Pós-graduação em Comunicação e Semiótica da Pontifícia Universidade Católica, sob orientação da Profa. Dra. Leda Tenório da Motta. Com estágio de pesquisa de doutoramento, junto à Université de Paris VII -Denis Diderot, sob orientação de Éric Marty e ao Centre Roland Barthes, dirigido por Julia Kristeva.

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Published

2015-01-05

Issue

Vol. 40 No. 68 (2015): 40 Anos da Signo

Section

Tema Livre

License

Authors publishing with Signo retain the copyright to their work, licensing it under the Creative Commons Attribution License which allows articles to be re-used and re-distributed without restriction, as long as the original work is correctly cited. Signo is owned by Associação Pró-Ensino em Santa Cruz do Sul and also hosts the Open Journal System plataform. Creative Commons Atribuição 4.0 Internacional.

Licença Creative Commons

How to Cite

The sign from the myth – a semiological analysis of magazine covers Men’s Health and G Magazine. (2015). Signo, 40(68), 66-74. https://doi.org/10.17058/signo.v40i68.4954