Cultural marks of alterity in pop culture: the media discourse of the monster in Tim Burton's aesthetic
DOI:
https://doi.org/10.17058/rzm.v14i2.20650Abstract
The massive circulation of the "burtonesque" aesthetic in contemporary pop culture prompts an analysis of its discursive genesis to understand the power of this phenomenon. This article investigates the poetry book The Melancholy Death of Oyster Boy & Other Stories as the seminal manifestation where the cultural marks of horror and alterity are originally constructed. The objective is to understand how the work's verbo-visual strategies express the fundamental characteristics of this aesthetic, which expands to compose an influential media narrative on exclusion and alterity. To this end, the analysis articulates Semio-linguistics (Charaudeau, 2008) with Cultural Studies, regarding representation (Hall, 2016), and Media Studies, which address the circulation of content (Jenkins, 2009). It is argued that the book functions as the matrix for the "Uncanny Child" archetype and for the critique of exclusion, materializing the "Other" (Wood, 2018). It is in this original poetic construction, therefore, that the aesthetic principles reside, which propagate through various media and platforms, consolidating a powerful discourse on monstrosity and inadequacy in pop culture.
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Creative Commons Atribuição 4.0 Internacional.
