Estructura de la Red de Relaciones entre las Instituciones de Apoyo y el Rendimiento de Destinos Turísticos:
Análisis de Seis Destinos Líderes Brasileños
DOI:
https://doi.org/10.17058/redes.v30i1.18811Palabras clave:
Destinos Turísticos, Análisis de Redes Sociales, Estructura de la Red de Relaciones, Rendimiento de Destinos Turísticos, CompetitividadResumen
En este trabajo, identificamos la relación entre la estructura de la red de relaciones con las instituciones de apoyo y el rendimiento de los destinos turísticos. Analizamos seis destinos líderes brasileños que presentan diferentes desempeños y realizamos 108 entrevistas. Los datos se procesaron utilizando el Análisis de Redes Sociales. Concluimos que existe una relación entre la estructura de la red de relaciones entre las instituciones de apoyo y el rendimiento de los destinos turísticos. Como contribución teórica, proponemos que (i) el rendimiento del destino y la cantidad de instituciones en el grupo con los roles más centrales en la red de relaciones están positivamente asociados; (ii) el rendimiento del destino y la cantidad de relaciones de instituciones públicas, municipales y miembros del consejo están positivamente asociados; (iii) el rendimiento del destino y la concentración de la función de intermediación en los intermediarios clave de la red de relaciones están negativamente asociados; (iv) el rendimiento del destino y la cantidad de instituciones que desempeñan la función de intermediación en la red de relaciones están positivamente asociados; y (v) el rendimiento del destino y la cohesión de la red de relaciones están positivamente asociados.
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