The subsystem of attitude: an analysis of positioning in moral and ethical comics the Class Of Monica "A Supermotociclista"

Authors

• Ladyana dos Santos Lobato
• Rosângela do Socorro Nogueira

DOI:

https://doi.org/10.17058/signo.v38i64.3414

Abstract

We analyze in this article, the semantics of the discourse on the traffic education in the episode "A Super motorcyclist" from the comic magazine “Turma da Monica”. The main aim of this work is to analyze the linguistic constructions of approval or disapproval of the human behavior in traffic and its implications on a specific system of social norms and ethical values. For this, we based our study on the Appraisal System theory developed by Martin and White (2005), especially their attitude category, which emphasizes communicative events of Judgment. After that, we conducted a survey about the occurrences of Judgment in the speeches of traffic education, analyzing the positive and negative valuations and their effects on the social representation of the characters. From this analysis, we understand how the communicative events of Judgment develop themselves in the episode of the comic story selected, it was permeated by the attitudes of social sanction (traffic rules) and attitudes of social esteem (ethics in traffic) reproducing, in fiction, moral representations of the cultural context where we live.