Regional development: the organizational communication as possibility for the constitution of the identity of the subjects in Programa Catavida of Novo Hamburgo-RS

Authors

  • Caroline Delevati Colpo Universidade Feevale
  • Andreza da Silva Oliveira Universidade Feevale

DOI:

https://doi.org/10.17058/redes.v22i1.6626

Keywords:

Regional development. Organizational communication. Identity. Programa Catavida

Abstract

This study analyzes the regional development and formation of an identity for catadores (individuals that search through garbage seeking to identify and collect recyclable material) through the organizational communication of the Programa Municipal de Gestão de Resíduos Sólidos Catavida. The Programa Catavida was created and implemented by the city of Novo Hamburgo, RS with the intention of organizing catador activity in the city in order to provide them proper working conditions, fair pay and consequential improvement in quality of life. This is an exploratory study, qualitative and quantitative, and uses the techniques of bibliographical research, documentation, participant observation, questionnaires and interviews. Sixty-seven catadores responded to questionnaires, and twelve catadores were interviewed. The results of this study show that organizational communication of the Programa Catavida interfered the formation of a new identity among catadores due to the new value they felt as professionals in the community. As for the program's contribution to their lives, it may be seen that income is the most important element in the formation of their identities.

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Author Biographies

  • Caroline Delevati Colpo, Universidade Feevale
    Professora dos Cursos de Comunicação Social da Universidade Feevale – Novo Hamburgo/RS. Doutora em Comunicação Social: linha de pesquisa Práticas Profissionais e Processos Sociopolíticos nas Mídias e na Comunicação das Organizações - PUC/RS. Mestre em Desenvolvimento Regional – UNISC. Graduada em Relações Públicas – UFSM.
  • Andreza da Silva Oliveira, Universidade Feevale
    Formada em Relações Públicas pela Universidade Feevale em 2015

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Published

2016-12-31

Issue

Vol. 22 No. 1 (2017): Desenvolvimento Urbano e Regional: Processos, Políticas e Transformações Territoriais

Section

Articles

License

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How to Cite

Regional development: the organizational communication as possibility for the constitution of the identity of the subjects in Programa Catavida of Novo Hamburgo-RS. (2016). Redes , 22(1), 430-447. https://doi.org/10.17058/redes.v22i1.6626