Growth or maintenance of the position: the dilemma of the managers of a plastics industry Serra Gaucha

Authors

  • Julio Cesar Ferro de Guimarães Universidade de Caxias do sul (UCS) e Pontifícia Universidade Católica (PUC/RS)
  • Eliana Andréa Severo Universidade de Caxias do sul (UCS) e Pontifícia Universidade Católica (PUC/RS)
  • Sylvia Maria Azevedo Roesch Professora Visitante da Universidade de Caxias do Sul (UCS)
  • Pelayo Munhoz Olea Universidade de Caxias do sul (UCS)
  • Eric Charles Henri Dorion Universidade de Caxias do sul (UCS)

DOI:

https://doi.org/10.17058/redes.v18i3.2897

Keywords:

Entrepreneurship. Innovation. Plastics Industry.

Abstract

The furniture industry of Rio Grande do Sul has a significant importance on the national scene, because it was the second largest exporter in 2010. This position puts the emphasis on the state in the national production and export of furniture. In this context, operates more than 50 years, the Italian Plastics, an industry founded by Alcides had the entrepreneurial vision to diversify production, working in the production of furniture accessories polystyrene injected. Currently managers Italian Plastics are in the dilemma of the growth of the organization, as customers demand increased, in the case of a decision that requires much planning. The aim of this teaching case is to provide reflection and promote discussion on topics related to entrepreneurship, strategies, production systems, organizational behavior and innovation in the context of the furniture sector, considering the need strategic decisions that managers must make in business . It is suggested that this case is used in undergraduate and postgraduate courses in regional development, operations management, production management, strategic management, entrepreneurship, innovation management and organizational behavior.

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Author Biographies

  • Julio Cesar Ferro de Guimarães, Universidade de Caxias do sul (UCS) e Pontifícia Universidade Católica (PUC/RS)
    Doutor em Administração pela Pontifícia Universidade Católica (PUCRS) e Universidade de Caxias do Sul (UCS). Mestre em Engenharia da Produção pela UFRGS. Professor de Pós-graduação e Graduação da Faculdade da Serra Gaúcha (FGS)
  • Sylvia Maria Azevedo Roesch, Professora Visitante da Universidade de Caxias do Sul (UCS)
    PhD em Economia pela London School of Economics e pós-doutora pela London Business School. Professora Visitante da Universidade de Caxias do Sul (UCS).
  • Pelayo Munhoz Olea, Universidade de Caxias do sul (UCS)
    Doutor em Administração e Direção de Empresas pela Universitat Politècnica de Catalunya, Espanha, ETSEIB/UPC. Professor do PPGA stricto sensu da Universidade de Caxias do Sul (UCS).
  • Eric Charles Henri Dorion, Universidade de Caxias do sul (UCS)
    Doutor em Business Administration - Université de Sherbrooke, Canadá. Professor do PPGA stricto sensu da Universidade de Caxias do Sul (UCS)

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Published

2013-07-02

Issue

Vol. 18 No. 3 (2013)

Section

Articles

License

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How to Cite

Growth or maintenance of the position: the dilemma of the managers of a plastics industry Serra Gaucha. (2013). Redes , 18(3), 157-175. https://doi.org/10.17058/redes.v18i3.2897