Development of trademark for farm products: a study multi-case in Brazil

Authors

  • Juan Diego Ferelli de Souza
  • Dario de Oliveira Lima-Filho

DOI:

https://doi.org/10.17058/redes.v17i1.2764

Abstract

This paper aims to examine the proposal of value from the identity of the brands of foods developed by farmers in Brazil. The analysis of the identity of the brands was based on the Aaker (1996) model. The methodology was the multi-case studies with six food rural producers - two producers of milk, a pig farmer, a producer of fruit, a producer of honey and a producer of organic “caipirinha”. The results indicate that brand awareness of their responsibilities with respect to customers, consumers, environment and society.

Downloads

Download data is not yet available.

Downloads

Published

2012-05-21

Issue

Vol. 17 No. 1 (2012)

Section

Articles

License

The submission of originals to this journal implies the grant, by the authors, of the printed and digital publication rights. Authors retain copyright and grant the journal right of first publication. Authors may only use the same results in other publications clearly indicating this journal as the medium of the original publication. Because we are an open access journal, we allow free use of the articles in educational and scientific applications provided the source is cited under the Creative Commons (CC-BY) license.

How to Cite

Development of trademark for farm products: a study multi-case in Brazil. (2012). Redes , 17(1), 55-69. https://doi.org/10.17058/redes.v17i1.2764