City and culture: the Centro-Gare Creative District as an experience of the contemporary development process

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DOI:

https://doi.org/10.17058/eb854c59

Abstract

The present article aims to reflect on the revaluation of the territory of the Centro-Gare Creative District in Santa Maria-RS and its sociocultural, economic and political specificities as a strategy for the contemporary development process. The Creative District is an initiative of several organizations that seek to value memory and identity combined with the city's sustainable development perspectives. We observed that Distrito Criativo Centro-Gare promotes sustainable development by integrating cultural and economic practices that value local identity and promote social inclusion, attracting investments and tourists, generating employment and income for the community, while revitalizing urban areas, improving the infrastructure. However, based on the analysis of online media records between 2022/23, we observed that there is a concentration of efforts on heritage revitalization and the creation of attractive public spaces, which is important at first, but requires actions that generate mobilization and more effective involvement of social actors to consolidate the project.

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Author Biographies

  • Profa. Dra. Elisa Lubeck, Unipampa

    Public relations. Associate Professor of the Public Relations Course at the Federal University of Pampa – Unipampa. Post-doctorate in Communication (UFSM). PhD in Science Education (UNIJUÍ). Master in Rural Extension (UFSM).

  • Prof. Dr. Flavi Ferreira Lisbôa Filho, Federal University of Santa Maria (UFSM) / PhD Professor

    Professor of the Postgraduate Program in Communication, the Professional Postgraduate Program in Cultural Heritage and the Department of Communication Sciences at the Federal University of Santa Maria - UFSM. Pro-Rector of Extension at UFSM. Research Productivity Scholarship from the National Council for Scientific and Technological Development - CNPq. PhD in Communication Sciences. Lead researcher of the Cultural Studies and Audiovisualities Research Group.

  • Me. Victor Cesar Rodrigues Carvalho, Federal University of Santa Maria (UFSM) / PhD candidate

    Doutorando em Comunicação Midiática pela Universidade Federal de Santa Maria (UFSM), Mestre em Comunicação Midiática pela Universidade Federal de Santa Maria (UFSM). Atualmente, integrante do grupo de pesquisa Estudos Culturais e Audiovisualidades, da Universidade Federal de Santa Maria (UFSM).

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Published

2026-05-05

Issue

Vol. 31 (2026)

Section

Articles

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How to Cite

Lubeck, E., Ferreira Lisbôa Filho, F., & Rodrigues Carvalho, V. C. . (2026). City and culture: the Centro-Gare Creative District as an experience of the contemporary development process. Redes , 31. https://doi.org/10.17058/eb854c59