PODCAST AS A MOBILIZER OF EXCHANGE OF EXPERIENCE ON INNOVATION ECOSYSTEMS

Authors

• Gabriela Silva Universidade de Santa Cruz do Sul
• Andréia Rosane de Moura Valim
• Fernanda Ost
• Marcos Pereira Almeida
• Sara Ester Paes
• Vonia Engel
• Yhevelin Serrano Guerin

DOI:

https://doi.org/10.17058/yp842x66

Keywords:

Innovation, Communication, Podcast, Innovation ecosystems

Abstract

Innovation ecosystems consist of interconnected networks of organizations that collaborate in the generation and application of knowledge in products, processes, and services. In this sense, this article highlights the relevance of learning from other innovation ecosystems and the role of communication through the production of digital content. Accordingly, the objective of this study was to discuss key points about the processes through which six innovation ecosystems evolved until they became established as references in their regions of operation across various areas. To this end, we used the content analysis technique based on six interviews, segmenting the main issues raised during the fourth season of the Inova Vales podcast, one of the communication products of Inova RS in the Vales Region. The study analyzed aspects related to development, activities carried out, economic issues, challenges, and future perspectives, which enabled a deeper understanding of how an innovation ecosystem operates. The results revealed the need to avoid complacency as a starting point for the emergence of these ecosystems, highlighting the difficulties—especially financial—in maintaining and developing projects. Despite these challenges, cooperativism was identified as a driving force behind the initiatives, bringing together different sectors to sustain the activities of these ecosystems based on the specific expertise of each participant. The analysis of the findings showed a strong commitment to future actions, demonstrating that there is no exact model for building and maintaining an innovation ecosystem.

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